Toyota's green sheen fades

GreenBiz.com reports on how marketing "green" is changed after the high-profile Toyota Prius recall.

Toyota had become a darling of the eco-minded, a case study in the green halo that can inure to old-line companies that bring environmental innovation to mainstream audiences. Toyota seemed to have done it the right way: with products that weren't just greener, but better -- in this case, high-aesthetic, high-performance, affordable cars.

But now that ideal has experienced a crash-course in reality, a collision of technological snafus and a corporate culture that shunned transparency for expediency — and may have committed criminal neglect.

Read the full story: Toyota and the future of green marketing

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