Don't be fooled by "eco" label

Ecotourism is a rising travel sector but travelers must be cautious about eco-resorts that are anything but says U.S.News & World Report.

The article claims that some hotels "slap a green label on everything," just to bring in ecoconscious travelers.

It criticizes online travel giant Orbitz about their new ecotourism site because it doesn't have a good system of qualifying and labeling hotels as green:

"I would not be comfortable directing our members to that site," says [Ayako Ezaki, director of communications for The International Ecotourism Society], while acknowledging that a good ecotourism site takes time to build."

Read the full story: Deceptive 'greenwashing' aims to trick ecotourists