Read the full story: Promoting green travel online: MA gets it rightMA Green is a new program from the Massachusetts Office of Travel & Tourism created to encourage sustainable hospitality practices in the state.
Launched in early 2010, the site aims to help prospective visitors find information on green-certified hotels in Massachusetts; utilizing certification programs like the Green Key Eco-Rating Program.
MA GREEN is comes equipped with a dual mission: First, serve the industry by providing resources and guidance to help travel businesses adopt environmentally sound practices; second, provide information to consumers seeking to stay at green hotels in their travels to the Bay State.
Illustration from MA Green
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