Idaho water adventure company's success

Idaho Statesman reports on the success of the Idaho Canoe and Kayak Club's success.

Its outings have enticed up to 150 Treasure Valley boaters to Idaho waterways since the late 1980s. Floats from May to October typically draw from 40 to 70 boaters.

Stan Kolby and Jo Cassin, the co-owners of Idaho River Sports in Boise, have been an integral part of the club's success.

Although their shop was selling a lot of canoes, Kolby and Cassin found that buyers didn't know where to paddle - or who to paddle with.

"The club did exactly what we wanted it to do," said Kolby, which was to bring together boaters on Idaho's rivers and lakes.

"It totally exploded," Kolby said.

At first canoeists dominated the monthly floats. Then in the mid-1990s, more stable and comfortable recreational kayaks became popular choices.

Read the full story: Explore Idaho by canoe or kayak

Photo from Idaho Canoe and Kayak Club