New Mexico launches ecotourism programs

USA Today reports on the new ecotourism projects New Mexico is launching this summer.

Tourism is New Mexico's No. 2 industry, behind oil and gas production, and brings in an estimated $5.7 billion annually. And if ecotourism can be fairly described as nature-based specialty travel or wilderness experiences that enrich and educate, the state thinks it has something to offer.

Visitors are attracted by "that sense of place we have here in New Mexico," said Deputy Tourism Secretary Jennifer Hobson, who oversees the initiative. "They want to go someplace where they can learn something, have a story to tell, meet the local people."

Read the full story: New Mexico embraces ecotourism efforts

Photo from New Mexico Tourism Department via AP